lego
role - Social Account Manager
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Overseeing and managing 12 social researchers across multiple European cities
Providing inspiration and local social trends across Instagram, Twitter and TikTok to LEGO European accounts
Developing weekly social trends report for senior teams in the region at LEGO to post culturally and locally relevant content
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Developing a quarterly report to inform and educate LEGO's senior content management teams about key trends in the world of social
Presenting the analysis of important cultural events and insights about key European markets, such as France, Belgium or Germany
LEGO will take these insights and repurpose them in content format to maintain relevance and engagement of their European communities