westfield

Developing the brand's new social strategy, TOV and look and feel

Overseeing the monthly content calendar production, copywriting, asset creation

Managing and overseeing the work of the creative, strategy, editorial, design, and production teams

Liaising with senior client stakeholders and relationship building with retailers onsite

Overseeing weekly social low-fi shoots and content strategist's work

Project management, keeping on top of budgets and timelines

Managing and overseeing the work of the creative, strategy, editorial, design, and production teams

Liaising with senior client stakeholders and presenting work

Overseeing social strategy for campaign launches, briefing strategy and creative teams, project management

Creating culturally relevant social toolkit for European markets

Selling in and pitching to Westfield to unlock additional budget for launching their channel on TikTok

Developing the strategic social launch plan and TOV of the account in 30 days

Managing social shoots and production of low-fi TikTok assets

Launching TikTok channel with organic and paid assets

Managing and overseeing the work of the creative, strategy, editorial, design, and production teams

Contracting and liaising with influencer and host to lead the live experience

Liaising with senior client stakeholders and TikTok UK partnership team

Overseeing and managing pre-production of the live event

Attending live event and ensuring that expectations are met